How Do You Choose Your Dishwashing Liquid Product?

As one of the most essential home care products across the globe, dishwashing liquids face high-frequency usage, direct skin contact and well - performing. Whether positioned as value, premium, or eco-friendly, the product must deliver on Foam, Grease removal, Rinsability, Mildness and Biodegradability - all while remaining accessible, cost-effective and market-ready.

Key Attributes of Dishwashing Liquid

Moment of Truth with Long-Lasting Foam

A well-formulated dishwashing liquid offers voluminous & long-lasting foam - not to impress, but to ensure sustained performance across multiple dishes with less product. It also enhances the user's experience and provides visual reassurance that the product is effectively performing.

But it's not just about foam - viscosity also plays a powerful role in shaping perception. Thicker dishwashing liquids are often viewed as more concentrated or premium, even when cleaning efficacy is equivalent. This makes rheology adjustment an effective tool for visual and tactile differentiation on the shelf.

Strong Grease Removal

Efficient grease removal - especially from oily pans, starchy residues, and dried food - is non-negotiable. High-performance surfactants break down grease molecules and lift them off surfaces, making rinsing faster and more effective.

Gentle on Hands

Frequent dishwashing can cause skin dryness and irritation, particularly with formulations containing harsh cleaning agents. Mild surfactant systems, skin-conditioning agents, and a balanced pH, all contribute to a more pleasant experience - especially in households where handwashing dishes is a daily chore.

Eco-Conscious Choices

More than ever, consumers are seeking sustainable alternatives that don't contribute to water toxicity and plastic waste. They're looking for products with biodegradable surfactants, refill options and concentrated formulas that deliver effective results with minimal usage - think one drop or one squeeze

What Consumers are Saying - Poll Results

We recently asked our LinkedIn community what matters most when choosing a dishwashing liquid. The poll revealed some interesting insights into shifting consumer priorities:

These results reflect a growing preference for sustainable and skin-friendly solutions, without compromising on performance - a clear cue for formulators to innovate responsibly.

How Can Galaxy Support Your Dishwash Formulation?

Galaxy can help to create a dishwashing liquid that's tough on grease, kind to hands, and better for the planet.

For Performance

For Eco-Friendly Solutions

For a more transparent dish wash liquid, Galaxy provides versatile, stable and effective solutions. Whether you're looking to improve performance, enhance sustainability, or simply differentiate your product in a crowded market, Galaxy has the expertise and solutions to support your formulation needs.