Linear Alkyl Benzene Sulphonic Acid (LABSA) is a high-active anionic surfactant widely used in home care formulations for its strong foaming and powerful cleaning performance.
Strong detergent, foaming, and cleansing properties.
High active matter suitable for cost-effective formulations.
Biodegradable and efficient even in hard water.
Ideal for laundry detergents, dishwashing liquids, and general cleaning applications.
As one of the most essential home care products across the globe, dishwashing liquids face high-frequency usage, direct skin contact and well - performing. Whether positioned as value, premium, or eco-friendly, the product must deliver on Foam, Grease removal, Rinsability, Mildness and Biodegradability - all while remaining accessible, cost-effective and market-ready.
Laundry care today isn’t just about cleaning—it’s about finding the perfect balance between performance, fabric care, sensory appeal, and sustainability. While attributes like stain removal and fragrance have long dominated consumer choices, the demand for gentler and more eco-friendly options is on the rise. With diverse product formats like liquids, powders, and pods now available, the choice often depends on individual preferences and specific laundry needs. In this blog, we’ll explore what consumers value most in their laundry products and how innovative formulations can cater to these evolving preferences..
Laundry pods as a concept has been a hit with consumers. Compared to powder or liquid detergent laundry pods come in ready-to-use water-soluble pouches with correct dosage. This reduces wastage of detergent significantly. Over the years, these pods have also evolved to contain highly concentrated laundry detergents, softeners, and other related laundry products, enhancing the value proposition.
As one of the most essential home care products across the globe, dishwashing liquids face high-frequency usage, direct skin contact and well - performing. Whether positioned as value, premium, or eco-friendly, the product must deliver on Foam, Grease removal, Rinsability, Mildness and Biodegradability - all while remaining accessible, cost-effective and market-ready.
Laundry care today isn’t just about cleaning—it’s about finding the perfect balance between performance, fabric care, sensory appeal, and sustainability. While attributes like stain removal and fragrance have long dominated consumer choices, the demand for gentler and more eco-friendly options is on the rise. With diverse product formats like liquids, powders, and pods now available, the choice often depends on individual preferences and specific laundry needs. In this blog, we’ll explore what consumers value most in their laundry products and how innovative formulations can cater to these evolving preferences..
Laundry pods as a concept has been a hit with consumers. Compared to powder or liquid detergent laundry pods come in ready-to-use water-soluble pouches with correct dosage. This reduces wastage of detergent significantly. Over the years, these pods have also evolved to contain highly concentrated laundry detergents, softeners, and other related laundry products, enhancing the value proposition.
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that power everyday care in homes and lives
worldwide.
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